PROBLEM
7oaks came to us with the massive challenge of branding a reputable and heritage filled childcare and studentcare facilities, across the island. They had strategic business reasons to craft a brand identity separate from the parent company, and it came on Neu Entity to deliver the rebranding work.
SOLUTION
The team in the agency came up with a brand strategy for 7oaks. For the entire year, we did up their brand identity; eg; Moodboard, Stylescape, Logo, Email Signature, Business Cards, Center Signage, Uniforms, Letterhead, Interior Wall Sticker, and E-book.
We also design and develop their website to create traffic, increase brand awareness and generate leads.
We planned and execute a brand activation campaign to encourage action and foster long-term consumer connections. We create buzz through their social media platform by doing a count down to their rebranding launch and also run ads via PPIS social media account and did a 1 full-color ad on Berita Harian.
MOODBOARD
Logo Process
BEFORE
After
RGB:254. 189. 49
CMYK:0. 28. 91. 0 %
HEX:#FEBD31
RGB:17. 101. 93
CMYK:88. 40. 62. 24 %
HEX:#11655D
RGB:97. 106. 82
CMYK:60. 44. 69. 24 %
HEX:#616A52
RGB:95. 145. 138
CMYK:66. 29. 46. 4 %
HEX:#5F918A
RGB:128. 142. 56
CMYK:53. 30. 100. 9 %
HEX:#808E38
RGB:141. 2. 31
CMYK:27. 100. 91. 30 %
HEX:#8D021F